Technology can be very confusing and sometimes when you want to add a new sign to your company, it can be a tough decision. There are just so many different options to choose from and at the end of the day you want to make sure that you are choosing the option that is best for your company and your unique needs. While we cannot make your decisions for you, what we can do is talk to you about some of your options to give you a better idea as to what exactly you are looking for and things that are going to grab the most attention. We want to help make sure your money goes as far as possible.
Know Your Audience and Reason
Knowing your target audience is important in any type of decision based on business. You want to know what your customers are going to enjoy. Make sure you have information on your signs that is up to date. This means, any new specials you are running should be displayed, new products you or selling or events that you want people to focus on.
Give them a reason to want to stop in and make sure they can get a feel for what your business is all about before they even enter the building. This is the best way to not only get customers inside but to keep them coming back for more time and time again. Get them hooked the very first time they visit and you are golden.
Digital Signs Offer You More Options Than Ever
These days technology has completely taken over. It’s hard to go a single day without somehow being affected by technology. This is also affecting the way your signs are created. These days, everything can be completely digital if you so choose. This means, you can have a sign that can literally change at the drop of a hat so you can instantly add additional information, prices or services. You may want to consider adding a sign to your site that changes because this is going to capture the eye of those walking or driving by. The more color the better. It has been proven that signs that are colorful are much more effective than those that are simply black and white. Photos are helpful as well. Just plain text will only get you so far.
Placement is Key
Of course, even if you have the best sign on the face of the Earth, if it’s in a bad location; it may do next to nothing for your business. Make sure people are not only able to see it clearly and easily up close but also from a distance as well. For example, if there is a road next to your business, consider facing it in such a way that the people who drive by are able to see. You never know; you may just have something they are looking for while they are on the go.
Martha Blue feels strongly about using business signs for promotion particularly. She writes a lot about promotional signs as well as provides guidance on the use of signs.