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The year 2012 was certainly a big year for smart phones and mobile marketing in its entirety since there was a significant increase in the number of mobile internet users. Experts in the industry predicted this increase and it is expected that 2013 will be no different. Mobile marketing and advertising in 2013 is going to be even more important as more and more people use their phones to access the internet. Here are some of the trends you should expect to see.

Rise in Mobile Commerce

In 2013, the use of mobile phones for browsing and making online purchases will continue to rise tremendously. However, you should take note that even though more and more people will use their phones to make purchases and order services, they will not be making huge numbers of payments for things such as bills. The mobile payment numbers are still much lower than the online payments and this trend is not expected to change in 2013. The good news for sellers is that 2013 is expected to have twice as many commerce sales as 2012.


There Will Be an Increase in Html5 Websites

Even though there won’t be as many mobile apps developed in 2013; the number of HTML5 websites are definitely going to increase. HTML5 websites are a more complex version of mobile websites that allow efficient delivery of content to users. This can prove to be a huge change for businesses that mostly rely on apps since the apps will be more efficient and more user friendly than before. With this efficiency, the businesses are expected to see increased usage of their apps and thus more business.

Discounts and Coupons

All businessmen and women who wish to see their businesses fulfill their mobile marketing potential in 2013 should definitely offer coupons. This rises from the fact that in 2012 offering discounts and coupons through mobile phones gained a lot of popularity and this trend is no expected to change in 2013. In fact, industry experts also predict a tremendous increase in the number of coupon apps in anticipation for the demand that will be there from consumers for them.

More Of Everything Mobile

Just about all the aspects of mobile phone use and mobile marketing are expected to increase in 2013. The last two years were very big for mobile phones and especially since many people started using smart phones. The smart phone trend is also not expected to let up at all and as more people take to browsing and shopping with their phones, the importance of mobile marketing cannot be underestimated.

Web design and marketing especially for mobile phones can be a very complex area to fully comprehend. If you would like to engage in mobile marketing then it would be prudent of you if you go to an experience company in the industry. Their team of expert designers, marketers and other web professionals will help you take full advantage of all the opportunities that mobile use offers. This way you will be assured that what you’ll pay for the marketing campaign will be well worth it


Author: Madeline D. Madden help small companies and entrepreneurs apply strategic local marketing methods. She is all hands on deck now with mobile phone application such as the iLiving App. For the past months, she is busy educating people on its income generating capability.

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