Search Engine Optimization (SEO) is a process to make a website rank higher in search engine’s search results. Content is one of the most vital parts for this SEO. Websites provide content with SEO in mind in order to rank higher in search engines and promote their services and products through articles. Content writing for a website has unfolded huge career opening for many. It ensures a required amount of traffic for a web page.
Content writing can be sorted into different categories like blogs, articles for submission, review articles, press releases, SEO articles, travel articles, narratives and many more. Each article has got its individual style and pattern. Out of all these SEO articles are the most important and most entertained. Thus a writer must have a fair knowledge of writing skill and a clear concept of SEO.
Content writing for effective SEO Importance:
Content is the most important part for effective SEO of a website. Perfect Quality, Proper Key Word placement with required density etc. are some of the key features of a content which is very much vital for an effective SEO. There are also certain fundamentals that should be kept in mind while developing content for SEO. They are:
Relevant and up to date content:
The information given should be appropriate. It must not mislead the readers. Irrelevant and inappropriate matter can bring down the rank of the web page and can even ban the page. If one does research according to the keyword given he/she can easily put forward the correct and up to date information thus making the article more interesting. There should be no compromise done with the quality of the article. Better the quality more will be the ranking of the website.
Articles should be absolutely error free. Poorly written articles with grammatical mistakes or spelling and punctuation errors can spoil the creditability of the writer and the perception of the visitors for that particular website.
Proper Use of Keywords:
Use of keywords determines the rank of a website. Thus keywords should be used strategically. Density of the keyword should be more in the first part of the article. The keyword must be there in the title and uniformly distributed in the article. But too much use of it can mark the article as spam. So it should be carefully used. To avoid redundancy one can use synonyms of that particular keyword. For a better presentation of the article keyword can be highlighted.
Title tags ensure good ranking. It should well-made and thoughtfully and carefully selected if necessary. The title tags must contain the keyword in it.
Apt Headings and Sub-headings:
Headings and sub-headings should be catchy and convincing and that will attract more readers to a site. They should be clear, understandable and interesting. Numbers, bullets and paragraph can be used.
Short and Simple Article:
Articles should not be too long for the readers might lose their interest then. It should be short and written in simple language for every kind of readers to understand. Simple language will help them relate to the idea better and they can easily make out every point put forward. SEO article must be natural and easy flowing to hold on to the interest of the readers.
SEO content helps in ranking a website higher and thus increasing the traffic of a website. It has definitely become an operative marketing tool for various online firms and websites. It has given a whole new technical idea to the field of content writing. The above points will help writing fine articles and promote the business online for better results and leads.
About The author: Alyssa is an internet marketer/blogger. She loves travelling, meeting new people and SEO Services. These days she is working on feature that is related to SEO Morpheus .