With so many websites on the Internet, you have to do everything to make yours stand out from the crowd. One of the best marketing tools you have at your disposal is your website’s design. With the proper design scheme, you can increase your monthly unique visitors exponentially. Before your number of visitors grows to YouTube levels, however, you’ll need to find a company to host your new site. If you don’t know where to start, sites such as MyHosting VPS offer several inexpensive plans with useful design tools that you can take advantage of. With adequate bandwidth and a striking website design, the sky is your limit.
Here are five hot design ideas to get you started:
1. Image-centric design
If you look at extremely popular websites, such as YouTube, Pinterest and Facebook, you’ll notice that each page contains a host of well-organized images. Because visual content is easier for visitors to digest than lengthy text blocks, this design idea makes for a user-friendly website that people are likely to return to again and again. Include an eye-catching logo for your business on the home page.
2. Social media links
Social media platforms are some of the most popular sites in operation. Most Internet users are active on at least one of these platforms, if not more than one. When you incorporate social media into your company’s website, users are able to share things they like with other consumers. The addition of social media also puts users at ease by providing them with a familiar frame of reference. To add social media to your website, consider creating your own social media profiles, linking to them and adding social media share buttons to multiple locations on your site.
3. CSS3 Transitions and animations
Though it may require some extra code, nothing keeps visitors entertained like moving graphics. Using CSS3 animations and transitions, you can make seemingly plain content come alive as the user hovers over it. For example, use CSS3 to create special effects when users scroll through lists, mouse over an image or click on a thumbnail.
4. Organize by relevance, not chronology
Many websites organize their content with the newest posts appearing first on the page. However, this isn’t necessarily the best way to present content to users. Users are generally more interested in the content that is most relevant to them, as opposed to the most recent entries. Instead of structuring your website with content presented in reverse chronological order, consider featuring certain products or blog posts on your main page according to your typical visitor’s preferences.
5. Infinite scrolling
In the past, most websites were structured so that search results, blog posts and other content was presented on several pages. When a user was done reading one of the pages, he or she would click a link to the next page and wait for it to load. Recently, however, some websites have been using infinite scrolling in place of the page system. With infinite scrolling, new content is automatically loaded at the bottom of the page while the user scrolls. This eliminates the need to travel from one page to the next, thus making the browsing process more convenient for your site’s visitors.
Building a successful website takes time and dedication. The Internet is populated by thousands of domains all trying to be the best. By implementing some of these design techniques, you can get a jump on the competition.