Instagram is trendy, sexy, and young, so of course your business wants to take advantage of it. You don’t want to miss out on the opportunity to connect with millions of users. So get out your camera, and start snapping photos. Instagram is a fun social network, and it’s addicting. Here are some tips on how to make sure your business benefits from it.
Creating Your Profile
Choose a name for your Instagram account that is as close to the actual name of your business as possible. Carefully create a profile description for your Instagram account that succinctly describes your business, and in a way that makes people interested. Don’t forget to include a link to your website, and choose a profile photo that clearly represents your business, like your logo.
Connecting Your Networks
Make sure you connect your Instagram account with your other social networks, especially Facebook, Twitter, and Foursquare. This will enable you to share all your Instagram photos via those channels as well, which will help you with your cross-promotional efforts.
The actual photos you post are the most important part. There are many different types of photos you can take, and the best Instagram accounts showcase a variety of different subject matter and styles. For example, you can post photos of your products, your services in action, your employees, typical days at the office, special events, and photos that demonstrate your manufacturing process or how your products work. You could even integrate some personal photos if you think it’d go well with your branding efforts. Take a variety of interesting photos; don’t stick to just one type of shot.
When you post a photo, make sure you add a caption that provides any necessary details about the shot. Don’t go overboard with a long description; keep it short and sweet. Always use appropriate #hashtags to make your photo more search-friendly. Also, tag every photo with its location so they will show up in appropriate local searches. If you haven’t created a Foursquare account for your business, now is the time to do so. Geo-locations on Instagram are linked with Foursquare listings.
Engaging with Followers
When followers comment on your photographs, answer them. Show that you are active on Instagram and open to receiving comments and feedback. Spend a little time “liking” or commenting on other photographs, too. Follow your followers, and keep conversations going.
Getting More Followers
You’ll want to put effort into getting as many Instagram followers as possible. Luckily, it’s easier to do when your Instagram account is linked to your other social media profiles, and when your fans see your Instagram photos in their newsfeeds. Remember to include links to your Instagram account on your other profiles and your website. Consider adding the link to the signature on every email you send. Inform your email list about your new account. Most importantly, put out content that people want to see, and you’ll naturally earn the attention of new people who enjoy what you’re doing.
This and many other educational articles helping web professionals understand the challenges of the web and how to promote business concepts online have been prepared for you by Travis Lee thanks to SEOMap – the keyword strategy experts.