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Seo tutorial

Introduction – What Is SEO

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. So, to do SEO, we can either hire SEO services provider or can Learn it to all by ourselves.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

SEO-Tutorial-Search-Engine-Optimalization

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

How Do I Optimize for the Search Engines?

Search engine optimization begins even before designing your site. It starts by selecting a very narrow and focused topic for your site, and choosing the right domain name. You must then select the right keywords for each of your individual pages (keywords, or search terms, are what you expect search engine users will type in the search box to find a page like yours).

After that, site design can begin and, with it, web page optimization. Web page optimization involves optimizing page copy for your selected keywords and making your web page design friendly to search engines. This usually translates into using your keywords several times in your web page copy, and building a site that offers good navigation, a straightforward architecture, plenty of text, and easy access to all the site’s pages by following links from the most important pages.

The third step, the most difficult and time consuming, involves getting inbound links from quality sites related to your topic, with your keywords in the anchor text. It is virtually impossible to rank high in the most important search engines without a wide array of quality inbound links. Until now, reciprocal linking has been a common way to get inbound links. Search engines, though, tend to favor one-way links developed naturally (over time) coming from many different sources.

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  1. Lets put a checklist which would gives answer to the question in Title:

    Is Title appropriate to the content?
    Is Title Unique for each Page
    Is there an Hx Tag?
    Are URLs User friendly?
    Is the content really worth linking ?
    Have I avoided all the blackhat SEO methods like hidden text and keyword stuffing?
    Is site rendered well on text browser?
    Do I have a Sitemap?
    Is my robots.txt not blocking any needed url ?
    Is Meta tag stopping Google to index anything which needs indexing?
    Is Meta keyword and description there for all pages ?
    Is your alt tag of images rightly describe the image?
    Have you added rel=”nofollow” to all external and internal non content links ?

  2. Patrick Diaz says:

    This is an extremely comprehensive list that demonstrates the process of developing a SEO campaign. Search engine marketing is a dynamic field that is constantly changing. It is best to engage a digital agency such as insegment.com to ensure best performance and optimization.

  3. Thanks for sharing such a informative post & it seems that bunch of tips that could love by me also as a seo,Your site should always have content that is interesting and useful to visitors.

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